One sports bettor last week is wishing WagerWire trading was live, after falling one leg short on a miracle NBA Parlay. The bettor in New York threw down $35 on a 13 gamer, with +285714 odds. In other words, he would walk away with 100 Grand, if he correctly picked every game on the slate Wednesday night. Miraculously, the total longshot was just one game away from cashing, yet crashed and burned to $0 when the Miami Heat knocked off the Grizzlies to ruin this bettor's improbable dream. While I am sure this person would have loved to cash out his ticket, cash out was never offered on FanDuel, where the wager was placed.

This is a perfect example of when WagerWire could have saved this bettor, to cover for a crucial hole in the cash out coverage. There is no reason why he should have had to walk away with $0 after correctly predicting 12 out of 13 NBA games. When he saw the Grizzlies begin to falter, surely he would have loved to remove some chips from the table, and claim a reward for his wizardry. Undoubtedly, there are numerous NBA bettors, or even friends of his, that would have seen the value in taking a piece of this +2857154 action at a discount.

The question remains, why are sportsbooks so hesitant to include a secondary exchange on their platforms? Not only would it save this bettor from losing everything, but it would drive more usership with casual bettors everywhere pining to get in on these crazy parlays. Imagine this bettor sharing this ticket in real time in his group chat, while all of his buddies beg to get a piece of the ticket. This is the social innovation the industry is looking for, and the best solution is sitting right in front of our faces.