Sportradar Futures Hub: Where promising products meet the operators ready to use them.

In B2B gaming, the gap between a working product and meaningful distribution is where a lot of good ideas quietly stall. Sportradar Futures Hub was built specifically to close that gap.

Ahead of The Starties Networking Party in New York, Javier Altamirano broke down how Futures Hub connects promising startups with Sportradar's global operator network and why getting that third element right can change the trajectory for early-stage companies.

The Three-Legged Stool

Javier frames the innovation challenge around three things: product, capital, and distribution.

Futures Hub focuses on the third. Sportradar already carries one of the largest global footprints in sports technology, with deep operator relationships built over decades. The program puts startup products in front of that client base - the right internal stakeholders, the right operators, the right moments.

"You need great product," Javier said. "You need capital. But you also need distribution."

His read on the sequencing: once product and distribution align, capital tends to follow.

From Pilot to Traction

The practical value Futures Hub offers goes beyond introductions.

Startups accepted into the program are rewarded with access to Sportradar's internal stakeholders and the opportunity to run pilot programs with live clients. Enterprise sales cycles in B2B gaming are notoriously long procurement layers, compliance reviews, and integration timelines. A direct channel into an operator relationship removes a lot of that friction for founders who have strong product but limited reach.

Who Futures Hub Is Looking For

Javier's target list for New York covers sports technology, sports betting, and iGaming.

The iGaming angle stood out in particular studios building interactive content, game production companies, startups experimenting with new engagement formats inside betting and gaming. The stack is expanding across all three categories, and Futures Hub is actively looking for builders whose products operators can plug in and scale.

Founders can apply directly at sportradar.com/futureshub or reach Javier at j.altamirano@sportradar.com.

Why Futures Hub Backs The Starties

Sportradar Futures Hub was among the first believers when The Starties launched. Coming back as a sponsor follows the same logic that drives the program itself.

A room full of founders, operators, and investors with genuine intent is exactly the environment where the distribution gap starts to close. For a program built around making those connections happen, The Starties is a natural fit.

The Starties Spotlight Series

Explore the full spotlight series:

• Ron Segev, Segev LLP: Smarter Capital, AI Shifts, and Building for the Long Game → Read Article
• TxODDS: Building Blockchain-Powered Pricing Infrastructure for the 2026 World Cup → Read Article
• Sparket: From Startup of the Year to Expanding the Betting Stack → Read Article
• XST Capital Group: Inside the Deal Flow Driving Prediction Markets and Betting Tools → Read Article

Each conversation offers a different lens on where gaming, betting, and iGaming innovation are headed and the people helping move it forward.

⭐Join Us at The Starties Networking Party | March 9 | NYC ⭐

Kick off the NEXT.io conference with founders, investors, operators, and startup supporters from across the iGaming ecosystem.

🗓 Monday, March 9

🕗 8:00pm – 11:00pm

📍 SHIFT Midtown – 330 W 38th St, New York

Presented by TxODDS
Co-hosted by BettingStartups x WagerWire
In partnership with NEXT.io and FoodFight

Capacity is limited 🎫 Get tickets at: TheStarties.com